OK Games Workshop marketing bods, listen up. This - not this - is how a promotional video is done.
And there's more great news: to find out how, all you have to do is walk across the shop and talk to whoever produced this cracking video for Forge World. Hosted by the very personable and well-spoken Tony Cottrell (also an ace designer at FW), this video promotes the new Proteus Land Raider and Deimos-Pattern Rhino models from GW's Forge World division. Note how Tony explains the rich history of the original designs and how this history informs the new sculpts. Some prototypes are shown off, as well as excellent 360-degree views of unfinished and finished versions of the models.
Yes, we're well aware from watching the video that we're being sold something. But the video treats its audience like adults and enthusiasts, not like