Tuesday, March 20, 2012
More Madness from Games Workshop..."145"
Like many of you, I am on the GW email marketing list.
For the most part, the emails I receive are rather unremarkable. Pictures of new models, announcements, that sort of thing.
Then today I got an email announcing a "teaser trailer". "Servitor 13... has managed to intercept a new transmission"!!! Cool, I think. Perhaps a sneaky look at some new models or something.
Then I click through to the video... *SPOILER ALERT* the video consists of the numerals "1", "4", and "5" floating about in a rather dull way. "145"... what could it signify?
a) The number of price increases visited on GW customers in the last 5 years?
b) The number of people worldwide who think Finecast is actually an improvement?
c) The number of meltagun shots possible in one turn from a listhammer 2k points Space Marine army?
d) The number of skulls sculpted onto the latest uber-Chaos Lord model?
e) The number of paints in the new Citadel Colours range?
Correct answer... (e). You can read about the latest Citadel paint rumours all over the Web, but suffice to say that it is the end of the line for Skull White and all of our other old favourites. Gotta change things up a bit to get the old cash flow freed up again, eh? Why have a range of 70-odd paints when you can have over 140... with a corresponding price rise in the "mega paint set" kit. (As an aside, does anyone buy the Mega Paint Set other than single parents trying to buy the love of their child?? or perhaps the same benighted souls who lay out $16 for a can of Citadel primer?)
Anyway, the paint rant is one for another day. This rant is concentrating on an epic fail in GW's marketing department on what is a neat idea (teaser video) executed lamely. I know that some marketing bods would say that any press is good press and the fact that I'm blogging about their piece of **** video is a "win" for the brand. But to me this "teaser trailer" is just more evidence demonstrating the Culture of Fail at GW.
ps "Adding Comments" was disabled on YouTube... I wonder why??